‘ACURA’ Instagram Stickers

Social media interaction campaign

Client: Acura - via ‘Taylor James’

A cartoon green alien wearing a pink cap, white t-shirt with a yellow smiley face, pink shorts, and red high-top sneakers, sitting on the ground with a pink soda drink with a straw.
Illustration of sunglasses with orange-tinted lenses and black frames.
an animated GIF showing a cartoon dark grey cat with big yellow eyes and a red collar, pop into frame as if it were peeking out of a car window, and then jumping back down and disappearing.
A computer screen displaying software development code with a dark background and syntax highlighting.
Silhouette of Uncle Sam pointing right with American flag background.
an animated grey dust cloud left by a race car billows to the left.

THE GOAL:

To craft a range of creative animated stickers with ‘Acura’ brand themeing, to be made available for use by Instagram users on their stories to encourage interaction with the brand.

A smartphone screen displays a digital illustration of a black car in a garage, with an animated UFO beaming light down onto the car and a blue ACURA logo in the light beam.
A black cartoon wolf with a blue cap and red cape appears to be flying above a gray car in a parking garage.
Illustration of a checkered racing flag with a pink pole against a gray background.
Smartphone screen showing an image of a black car with pink outlines and wireframe overlay, against a gray background.
A black flag with a white circular emblem and a compass-like symbol, attached to a red pole, waving against a light gray background.
A cartoon monkey with large eyes and a happy expression, waving one arm up, floating in front of a gray Acura car, with a blue flag attached to its tail, in a digital illustration style, on a smartphone screen.