‘A Very British Fairytale’ -

Harrods x Burberry takeover

Nighttime scene with a multi-story house, trees, a fence, and clouds in the sky with stars.

Client: Burberry

A paper cutout style illustration of a winter scene with snow-covered trees, a gate, a winding path, and a vintage car driving along the road.
A view from inside a bright room looking up at a window with sunlight shining through, casting light on the ceiling and wall.

I was hired by Burberry to help develop the look, storyboard and create 2D animation for ‘A Very British Fairytale’, a holiday season campaign and the company’s first ever Harrods Knightsbridge store takeover. Animation & assets created in Adobe Animate CC.

Two origami-style dinosaurs having tea in a boat amid a snowy landscape at night, with clouds and stars in the sky.
A stylized paper art scene of a nighttime landscape with snowy hills, clouds, stars, and various bundled packages and a basket on the snow.
Silhouettes of two people appear on a projected screen behind a bed with pillows and rumpled sheets, creating a shadow puppet effect in a dark room.

Many assets I created for the animation were used as props in the Burberry x Harrods Knightsbridge main store displays. Here are a few photos I took:

The Knightsbridge store displays

Store window display featuring a Burberry Christmas theme with paper trees, clouds, and snow, illuminated with purple and white lighting, with wrapped presents and a Burberry shopping bag visible inside.
Holiday window display with winter scene art, including snow-covered trees, a building with lit windows, and a Christmas tree with lights on the right side
Burberry promotional display with a white panel featuring a wave design, showcasing a black umbrella and a beige handbag, with the Burberry logo and
Store window display with mannequins dressed in clothing, surrounded by abstract cloud and mountain shapes, and decorative text referencing a bathtub and swirling storm.
Digital display showing a cartoon scene of a girl and a boy looking out a window at a snowy landscape with clouds and stars.
Holiday-themed storefront display featuring white paper or cardboard cutouts of snow, trees, and reindeer, with several handbags placed on the reindeer and around the scene, and wrapped gifts on the snow.